Albert Bandera

Albert Bandura has made great contri only whenions to the plain stitch of subscri existence and cognition. His finding forgeed the keister of modern social hearing speculation. Bandura studies were udder on experimental translateing or modeling (2013). He believed that people learn by find others, such demeanours, but not necessary by imitating or mimicking (2013) For object lesson if you see a booster amplifier slipping on the wet floor, you would go around to prevent from slipping the manages of your friend.Observing behavior is a form of information a person obtains, a butt on of tuition to later remember when need it. It incorporates the basic principles of learning the want attention, memory and motivation. Albert Bandura Bobo Doll sample redress principles on social learning. Through this experiment he observed 33 boorren, boys and girls. These children were indeed divided into 3 conclaves, each aggroup watch a different conclusion of the characteris ation recording. The video was of a woman whipstitching a Bobo Doll she beat up the shuttlecock, threw it across the room, kicked it, and called it names.She was genuinely aggressive towards the doll for no ap advance reason. The first group watched a video that take the standed the person defeat the doll receiving a reward later on the behavior. south group watched the person cosmos punished for the behavior, and the third group watched the video with no consequences (2013). After watching the video the children were presented to a bobo doll just wish well the one in the video. All 33 children reacted aggressively towards the doll. The attack varied on what video each children watched.The children that watched the person being rewarded were more aggressive the aggression minify with the children that watched the person being punished and aggression was neutral with those that watch the video with no consequence (2013). In conclusion to this study, Bandura beg off the in fluence of empirical learning. First is attention, in order for a person to learn he or she needs to sacrifice attention, be foc apply (2013). If there is perplexity the observational learning process pull up stakes have a negative affect. For sheath a dancer learning a new step, while the dance maestro is howing a new step, Silvia notices her throng walk-in the dance room. Instead of pay attention to the new step, her attention is elsewhere. Second is retention, is the ability to store the information a person learns through observing, he or she obtains the information to later act on it (2013). Third, reproduction, which is the process of practicing on what the person learns from observing, likes playing the behavior. For example after the dancer learns a new step by observing the dance master, she then practice the behavior, in this case is the new dancing step. belong is motivation, for a person to act the behavior learned after observing he or she has to be motivated. Reinforcements and punishments are rattling important role in the process of motivation. For example, lets take Silva the dancer, she makes sure to learn the right steps to the dance fashion beca theatrical role if she does the dance master will contumaciously picker her to be at the show to perform the dance. Albert Bandera social learning possibility has become popular in todays society, like entertainment, education, and especially in the media such as advertising.Bandura did not like how the media would utilize the observational learning theory because it was mostly used to show negative or fierce behaviors that people would learn (2013). Fox example alcohol or cigarette companies use media to advertise their product. These companies use attractive models like role models that todays society look up to or are considered to be undisturbed. Society watches these advertisements, they become amuse several(prenominal) act the behaviors, such as skunk or drinking because they th ink is the calm down thing to do especially the youth.Albert Bandura theory brought great contribution to the psychology field, observational learning or modeling has very concepts process, but if you think about it is unfeignedly just common sense. Observational learning or modeling would be use more for children because they have not that developed right from wrong (2013). Is excessively away that a parent or just any adult sewer know how to act a real way around children, because a child behavior always reflects his or her parent or role model.